En su libro "Buena Estrategia, Mala Estrategia", Richard Rumelt sostiene que la mayoría de lo que hoy se llama "estrategia" no lo es en realidad, sino que son simplemente deseos o metas abstractas sin un plan real para superar obstáculos. El Núcleo (The Kernel) de una Buena Estrategia

Buena Estrategia / Mala Estrategia
By Richard P. R.

He didn’t call anyone. He walked to the port, sat in the silent office, and drew a flowchart. He identified the true bottlenecks: not workers, but information. The night dispatcher had no radio access to the crane operators. The crane operators had no real-time cargo manifest. Everyone was blind.

Months later, Richard P. R. was promoted to port strategist. He gave a single speech:

Buena Estrategia Mala Estrategia Richard P R... Hot! May 2026

En su libro "Buena Estrategia, Mala Estrategia", Richard Rumelt sostiene que la mayoría de lo que hoy se llama "estrategia" no lo es en realidad, sino que son simplemente deseos o metas abstractas sin un plan real para superar obstáculos. El Núcleo (The Kernel) de una Buena Estrategia

Buena Estrategia / Mala Estrategia
By Richard P. R. Buena Estrategia Mala Estrategia Richard P R...

He didn’t call anyone. He walked to the port, sat in the silent office, and drew a flowchart. He identified the true bottlenecks: not workers, but information. The night dispatcher had no radio access to the crane operators. The crane operators had no real-time cargo manifest. Everyone was blind. En su libro " Buena Estrategia, Mala Estrategia

Months later, Richard P. R. was promoted to port strategist. He gave a single speech: He didn’t call anyone