Why Survivor Stories Matter

The 2002 Controversy: Twelve years later, in October 2002, the Hong Kong magazine East Week published a photo of a naked, distressed woman on its cover. Lau publicly confirmed it was her, leading to massive protests by Hong Kong celebrities (including Jackie Chan and Tony Leung) against unethical media practices. Current Status & Recent News

Motive: The kidnapping was allegedly ordered by a triad boss after Lau rejected a film offer funded by organized crime.

Consider the #MeToo movement. It was not started by a celebrity or a corporation. It was started by activist Tarana Burke, but its viral explosion was driven by millions of individual survivors sharing two words. That campaign proved that survivor stories and awareness campaigns are most powerful when they are decentralized. The story is the campaign.

Inspiring Action: They encourage people to come forward, take steps toward safety, and seek help. From Awareness to Action: Successful Campaign Models