The Rise of Amateur Authenticity: Psychology and Discourse in Viral Media Abstract
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What do you think? Want to try creating your own viral video? The Rise of Amateur Authenticity: Psychology and Discourse
Amateur creators are uniquely positioned to leverage social media discussions and drive engagement. Without the constraints of a traditional production schedule or brand guidelines, they can respond quickly to comments and messages, building a personal connection with their audience. or provides value to your viewers.
Storytelling: Tell a story that evokes emotions, creates empathy, or provides value to your viewers.