Here are some helpful notes on Pharma DBM (Data Base Management) for 5th semester students:

2. Product Management & Lifecycle

  • Stages: Development → Launch → Growth → Maturity → Decline.
  • Product portfolio strategies: Line extension, brand stretching, product differentiation, portfolio rationalization.
  • Launch planning: Market analysis, KOL engagement, pricing, distribution channels, promotional budget, training MRs, post-marketing surveillance (PV).
  • Pharmacovigilance tie-in: Safety signals affect lifecycle decisions—withdrawal, label change, risk mitigation.

Metabolic Pathways: Study of the Shikimic acid, Acetate, and Amino acid pathways in plants.

  1. Internal Schema (Physical Level):

    Endocrine System: Detailed study of sex hormones, corticosteroids, and thyroid drugs.

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