Milton Rokeach’s The Nature of Human Values (1973) is a seminal work in social psychology that explores values as central determinants of human behavior, attitudes, and social change. Combining theoretical analysis, empirical findings, and practical implications, Rokeach frames values as organized belief systems that guide choices, justify actions, and provide coherence to an individual’s identity and social relations. This essay summarizes Rokeach’s core arguments, outlines his conceptual and methodological contributions, assesses strengths and limitations, and reflects on the book’s enduring influence.
These represent the "means" or preferred behaviors used to achieve terminal goals. Essay: Rokeach, M
Rokeach tells us that humans operate on two distinct tracks simultaneously. This is the central structural insight of the book. influencing an individual's attitudes