Rokeach M 1973 The Nature Of Human Values Pdf Top May 2026

The Nature of Human Values (1973), social psychologist Milton Rokeach

11. Suggested Citation

Rokeach, M. (1973). The nature of human values. Free Press. rokeach m 1973 the nature of human values pdf top

Part 2: The Rokeach Value Survey (RVS) – The Heart of the 1973 Book

The core reason scholars hunt for the PDF is to access the Rokeach Value Survey (RVS) . Inside the book, Rokeach unveiled two simple but profound lists: The Nature of Human Values (1973), social psychologist

A Word of Caution (And Good Practice)

1. Ambitious
2. Broad-minded
3. Capable
4. Cheerful
5. Clean
6. Courageous
7. Forgiving
8. Helpful
9. Honest
10. Imaginative
11. Independent
12. Intellectual
13. Logical
14. Loving
15. Obedient
16. Polite
17. Responsible
18. Self-Controlled

1. Terminal values: These are desirable end-states of existence, representing long-term goals that individuals strive for, such as happiness, freedom, or a sense of accomplishment.
2. Instrumental values: These are modes of behavior or means to achieve terminal values, such as honesty, responsibility, or self-discipline.
3. Value systems: This is the overall organization of terminal and instrumental values, which forms an individual's value hierarchy.

Milton Rokeach was a man obsessed with the "why" behind the "what." In 1973, he sat in his study at Michigan State University, surrounded by stacks of yellowed surveys and punch cards. He wasn't interested in what people bought or who they voted for; he wanted to map the very DNA of the human soul. He called it The Nature of Human Values. Terminal values : These are desirable end-states of

: Desirable end-states or ultimate goals individuals want to achieve in their lifetime. Examples include: : Happiness, self-respect, inner harmony. : World peace, equality, national security. Instrumental Values (18 items)