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The Great Indian Screen: A Digital and Regional Renaissance India’s media and entertainment (M&E) industry is undergoing a historic transformation, outstripping global growth rates to reach an estimated valuation of ₹2.78 trillion (US$32 billion) as of 2025. This 9% year-on-year surge is fueled by a "digital-first" shift, where online platforms have finally overtaken traditional television as the primary revenue segment. The Rise of Digital and OTT
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Opportunities
- Growing demand for digital content: There is a growing demand for digital content in India, driven by increasing smartphone penetration and affordable data plans.
- Increasing focus on regional content: There is an increasing focus on regional content, with audiences seeking entertainment in their local languages.
- Partnerships and collaborations: There are opportunities for partnerships and collaborations between players in the industry, both domestically and internationally.
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2. Film
- Bollywood is one of India's most prominent film industries, producing over 1,000 films a year.
- The Indian film market is expected to grow at a CAGR of 8-10% from 2020 to 2025.
- Key players: Bollywood studios such as FilmFarm India, Dharma Productions, and Yash Raj Films.
4. Regional Content Renaissance
- Data: share of non-Hindi originals (Tamil, Telugu, Malayalam, Kannada, Bengali).
- Success of RRR, Kantara, Jai Bhim – both theatrical and streaming.
- Why regional OTTs (aha, Hoichoi, Planet Marathi) are growing.